Amy Delgado Shades
Product Designer
FlowCo Inc. | June 2023 - Present
FlowCo is an energy leader in production optimization, artificial lift, methane abatement, and vapor recovery. Their focus is partnering with E&P operators to maximize production performance and well longevity from first production through its lifecycle.
  • Serve as the primary liaison between product and development teams, defining design specs, setting priorities, and delegating tasks for web and mobile applications.
  • Own and manage the design system, establishing standards and roadmaps that enable scalability across products; guide the team through adoption of new workflows, cutting design time by 44% and development time by 50%.
  • Work cross-functionally to untangle outdated workflows and implement automation-driven processes, designing end-to-end UX for streamlined workflows.
  • Own design solutions, implementation, and QA; assist with asset creation for LLM-driven projects.
  • Support feature development across other brands by applying cross-business context to reduce tool fragmentation and consolidate the product suite into unified business solutions.
Product Designer
Happily | May 2020 - May 2023
Happily was an e-commerce platform helping couples rediscover date night. Each month, Happily sent customers a unique date night right to their doorstep while offering online experiences.
  • Produce and provide design direction for all print, digital, and web designs to ensure the brand vision and visual aesthetics align while contributing to the brand guide. Rebranded and implemented the brand guide to the website, landing pages, and marketing channels.
  • Designed end-to-end UX of a successful product launch driven by user surveys. Increased conversions by 70% within the first quarter of launch and increased sales by 62% which tripled the number of products sold from the previous quarter.
  • Collaborated with leadership, product, marketing, and engineering to position and launch products while shipping intuitive, online experiences. 
  • Partner with product and marketing to communicate design rationale through iterative designs. Worked directly with front-end developers to implement design solutions.
  • Collaborated with the social media manager to design content that aligns with social and marketing calendars. Helped create original content that led to a 62% sales increase through social media conversions.
Graphic Designer
Frank. | October 2019 - May 2020
Based in Oklahoma City, Frank is a full-service advertising agency that specializes in branding, video production, and digital marketing.
  • Collaborated with the design team on branding and marketing design for new and existing clients. Designed a set of stickers for medical hemp clients to sell in-store and to expand brand awareness.
  • Designed print advertising materials including mailers, magazine ads, and billboards. Designed in-store signage and posters for medical hemp clients to create an informational customer shopping experience.
  • Partnered cross-functionally with leadership, design, and videography teams on campaign strategies and launches. Designed an end-to-end awareness campaign to increase sales and prompt customers to take action by linking the concept to campaign objectives to ensure maximum customer and business impact.
  • Designed monthly marketing content for emails, social media, and websites that aligned with client needs to promote sales, new products, and campaign launches.
  • Worked closely with the photographer on the direction, lighting, and editing of product photography for an e-commerce store. 
Graphic Designer
Boiling Point Media | October 2019 - May 2020
Boiling Point Media is a full-service advertising, marketing, and production agency in Oklahoma City.
  • Responsible for designing all print and digital advertisements while partnering with the Account Manager to ensure client needs met marketing calendars on time each month. Advertisements were displayed on digital billboards throughout Oklahoma City.
  • Designed digital advertisements for email marketing, social media marketing and website content to increase commercial success and promote monthly offers.
  • Collaborated with Senior Visual Designer on campaign branding, photography shoots, and motion graphics.
Graphic Designer
OSU Wellness Center | May 2017 - May 2019
The Department of Wellness at Oklahoma State University offers programs and services for complete health and wellness of the mind and body for students, faculty, staff, and community members.
  • Responsible for conceptualizing and designing print and digital advertisements promoting wellness classes, activities, events and programs.
  • Designed stickers, apparel, and products promoting the Wellness Center and Colvin Recreation Center for campus events to increase awareness across the student and faculty body.
  • Created digital content promoting wellness classes, events, and programs to increase attendance and awareness using social platforms.
Graphic Designer
OSU Trademarks & Licensing | May 2017 - May 2019
The Office of Trademarks and Licensing exists to protect the university’s reputation, good name, and image by permitting only appropriate uses and assuring that only quality products bear the institution’s name, initials, or marks.
  • Designed social media content promoting Oklahoma State merchandise, giveaways, and offers to increase sales revenue across University Store and affiliated locations.
  • Responsible for posting weekly Instagram and Facebook content promoting new merchandise and discounts at the University Store to increase foot traffic.
  • Produced, edited, and executed product photography for marketing design and social media graphics to match the OSU brand.
Master of Fine Arts (MFA) in Art & Technology
University of Oklahoma | January 2024 - August 2025
A practice-driven program focused on emerging technologies in art and design; built a professional project through research and experimentation while developing fluency in industry-standard creative tools.
Bachelor of Fine Arts (BFA) in Graphic Design, Minor in Marketing
Oklahoma State University | August 2014 - Spring 2019
Applied design principles, technical processes, and conceptual thinking across print, digital, motion, and interaction design, and developed hands-on skills in printing processes and industry-standard software.
International Study Program
University of Hertfordshire | Hatfield, England | January - May 2016
Completed a 6-month program with coursework in Web Animation, Media & Society, and Film & Theory.
Ceritifed Scrum Product Owner (CSPO)
Scrum Alliance | January 2026
Trained in Scrum framework principles, with hands-on practice in product vision development, stakeholder management, and customer discovery. Gained additional skills in agile methodology, collaborative teamwork, and product backlog management.
Pendo Essentials for Web
Pendo | June 2024
Trained in Pendo implementation best practices, including tagging Features and Pages, creating and using segments, building guides and layouts, and interpreting behavioral analytics.
Design
UI/UX, Product Design Strategy
Design Systems: Components, Variables, Styles, Tokens
Tools: Figma, Adobe Suite: Illustrator, Photoshop, After Effects, Lightroom, Premiere Pro, Substance Painter
3D: Blender, Clo3d, Cinema4D
Product Management
Pendo, Agile Methodology, Roadmapping, Stakeholder Management
Development
Github, HTML/CSS, TypeScript, VSCode, Cursor, Claude Code
English
Primary
Spanish
Native/Bilingual